Michael McIntyre’s Hemel Hempstead show sells out in under 5-minutes as 85,000 people try to book

There has been a huge buzz around Hemel Hempstead in the last few days thanks to one popular comedian. It was announced Michael McIntyre would be performing at the Old Town Hall very soon to try out some new material.

Residents were left ecstatic after the news was announced last Wednesday (January 4). The BAFTA award-winning funnyman is due to perform at the venue on Tuesday, January 17 at 8pm.

Tickets went on sale on Monday, January 9 via the Old Town Hall’s website. However it wasn’t long before they were sold out.

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Incredibly, 85,000 people tried to buy tickets for the 110 seats available with the show selling out in under five minutes. Equally as impressive, the website didn’t crash.

In an update, the Old Town Hall announced on social media: “We understand your frustration if you didn’t get tickets. We have been overwhelmed with the response from customers wanting to book tickets to see Michael McIntyre and only a lucky few managed it.

“Well done to those people we hope you enjoy the show! A few stats and answers to the comments below for those who want more details:

  • Over 85,000 people tried to book 110 seats.
  • The show sold out in under 5 minutes. Most seats were held in baskets within 10 seconds of the show going on sale.
  • The website and ticket system operators were briefed well in advance and load testing took place to ensure the website did not crash.
  • The website did not crash but we are aware that some users faced issues where they pushed the ‘Book Now’ button but they did not enter the vitual queue, we believe this is due to the volume of people pushing the button at the same time (85k+).
  • A virtual queue system was running for those customers who clicked through – This queue is still running even if you did not attempt to book tickets for Michael McIntyre until enough people leave the website.
  • The website operator is looking at the button issue to prevent this occuring in the future.
  • No tickets were sold/allocated in advance to members of the public or staff. This was an agreement put in place with the promotor at point of booking the show.

“We do understand your frustration, but please keep in mind that the theatre industry has been through a lot over the last few years and we can only stay open with support from you, our loyal customers. Booking Michael McIntyre is a huge success for our venue and we have even more big named comedians and acts to come. Please stay on our mailing list for further details as we release them.”

The venue added it asked customers to remain respectful and not abuse any staff members. Many residents were left disappointed they were unable to bag tickets.

One person speaking about the huge number of people trying to get tickets said: “85,000! Utterly insane. Can this figure please be made aware to all councillors and members of [Dacorum Borough Council] who believe there is ‘no appetite for a larger theatre in Dacorum’.”

A second said: “Wow over 85k, that’s crazy! No wonder it didn’t work, have fun everyone.” Another said: “As long as all 110 went to Hemel residents then I don’t have an issue with it.”

One other person added: “Well done to The Old Town Hall for a great booking, great marketing to get that kind of response and for dealing with all the extra queries and comments. Hopefully, some of those trying today will know more about the venue and book up for some other acts.”


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